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Dynasties aren't Built Overnight šŸ€ā›Ŗļø

SportsBall #50

Happy Friday!

Our favorite video breakdown this week was actually for a clientā€”Duke Womenā€™s Basketball.

The project was created to celebrate the teamā€™s 50th anniversary in 2025, highlighting the storied history of the program. It also happens to be our 50th newsletter anniversary - what are the odds?

This project turned out to be the most creative data visualization weā€™ve ever produced and worthy of a breakdown. Letā€™s get into it ā¬‡ļø

OUR FAVORITE BREAKDOWN šŸ’”

Cumulative Success šŸ€

Watch here ā†’ Instagram

Vision šŸ‘ļø

To celebrate Duke Womenā€™s Basketballā€™s 50th anniversary, we were tasked with transforming a vast collection of raw statistics into a cohesive narrative that highlights the programā€™s ups and downs over the past five decades.

But there was so much data to choose fromā€¦ šŸ˜µā€šŸ’«

Individual accolades, team awards, new stadiums, coaching changesā€”everything. As with any sport, the challenge isnā€™t finding statistics but streamlining the content to ensure efficiency while still telling a compelling story. šŸ“š

CHARTS šŸŒ

When the Bones Are Good šŸ”µ

Chart Type - Dot Plot Timeline šŸ”—

Youā€™re looking at the Sharpie bleed āœļø on the back of the paper, which shows exactly how the dots are laid out without the lines.

Every year since 1975, we marked an achievement with a dot. šŸ”µ Simple, right? A dot means it happenedā€”no dot means it didnā€™t.

We narrowed the statistics into eight categories - divided into individual accolades and team awards - and plotted them on a vertical timeline.

Individual Awards

  • National Players of the Year

  • AP All Americans

  • McDonaldā€™s All Americans

  • WNBA Draft Picks

Team Awards

  • ACC Championships

  • NCAA Tournamants

  • Sweet 16s

  • Final Fours

The overarching vision of the project was to showcase the cumulative success of the program, so we added a ā€œcollection zoneā€ of dots at the bottom that adds them all up. šŸ§®

That zone is particularly effective when watching the video in real-time, as it reinforces the message by tallying the awards both verbally and visually.

How we rate it āœ­āœ­āœ­āœ©āœ©

By itself, this chart would be pretty dullā€”just a bunch of dots in vertical lines... gross.

But where it shines is in showcasing Dukeā€™s periods of success. Even if you squint, you can spot where the ā€œactionā€ starts to happen, which leads perfectly into phase 2ļøāƒ£ of the graphic.

Tree of Success šŸŒ²

Chart Type - Spire Chart ā›Ŗļø (Riley I)

Innovation alert šŸšØ

I havenā€™t personally seen this type of chart before, which means we might have the chance to name it. We could go the Simone Biles route and call it the Riley I, or choose something more generic like Spire Chart, since itā€™s giving church spires ā›Ŗļø.

Hereā€™s how it works:

For each dot on the plot, we drew a line l starting from that point and extending down to the present axis with each new line placed outside the previous ones, causing the base to widen. The zoomed graphic šŸ”Ž above shows how it works in practice.

So, for categories like WNBA draft picks, where Duke Basketball has more awards, the base expands accordingly and gives an effective sense of breadth even at first glance.

How we rate it āœ­āœ­āœ­āœ­āœ­

Just think about the alternative for a moment.

Normally, a ā€œhistory of the programā€ graphic would just be numbers on a pageā€”20 ACC titles, 18 Sweet 16s, etc. šŸ„±

This chart does so much more to visualize what it really means to build a dynasty. In the beginning, the space is empty, but as successes accumulate, no one can take them away.

Cumulative achievement is often overlooked in favor of recent wins, and itā€™s time we give it the recognition it deserves with proper data visualization. šŸ“ˆ

OTHER STUFF WE MADE šŸŽ„

A few fun breakdowns and partnerships with some big names in sports this week. The NFL and NBA both collaborated on a post which was an awesome boost and it was so fun to work with those leagues, check them out below!

NFL London games - tube map visualization šŸ—ŗļø

Fantasy basketball breakdown - Yahoo and NBA partners post šŸ€šŸ”¢

How the Oakland Athletics turned their back on fans āš¾ļøšŸŸļø

What MLB teams spend on their players šŸ“ˆāš¾ļø

Thanks for reading and please feel free to reach back out with any feedback! Love it or hate it weā€™re all ears šŸ‘

ā€” Claire and Riley

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