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- Dynasties aren't Built Overnight šāŖļø
Dynasties aren't Built Overnight šāŖļø
SportsBall #50
Happy Friday!
Our favorite video breakdown this week was actually for a clientāDuke Womenās Basketball.
The project was created to celebrate the teamās 50th anniversary in 2025, highlighting the storied history of the program. It also happens to be our 50th newsletter anniversary - what are the odds?
This project turned out to be the most creative data visualization weāve ever produced and worthy of a breakdown. Letās get into it ā¬ļø
Vision šļø
To celebrate Duke Womenās Basketballās 50th anniversary, we were tasked with transforming a vast collection of raw statistics into a cohesive narrative that highlights the programās ups and downs over the past five decades.
But there was so much data to choose fromā¦ šµāš«
Individual accolades, team awards, new stadiums, coaching changesāeverything. As with any sport, the challenge isnāt finding statistics but streamlining the content to ensure efficiency while still telling a compelling story. š
CHARTS š
When the Bones Are Good šµ
Chart Type - Dot Plot Timeline š
Youāre looking at the Sharpie bleed āļø on the back of the paper, which shows exactly how the dots are laid out without the lines.
Every year since 1975, we marked an achievement with a dot. šµ Simple, right? A dot means it happenedāno dot means it didnāt.
We narrowed the statistics into eight categories - divided into individual accolades and team awards - and plotted them on a vertical timeline.
Individual Awards
| Team Awards
|
The overarching vision of the project was to showcase the cumulative success of the program, so we added a ācollection zoneā of dots at the bottom that adds them all up. š§®
That zone is particularly effective when watching the video in real-time, as it reinforces the message by tallying the awards both verbally and visually.
How we rate it āāāā©ā©
By itself, this chart would be pretty dullājust a bunch of dots in vertical lines... gross.
But where it shines is in showcasing Dukeās periods of success. Even if you squint, you can spot where the āactionā starts to happen, which leads perfectly into phase 2ļøā£ of the graphic.
Tree of Success š²
Chart Type - Spire Chart āŖļø (Riley I)
Innovation alert šØ
I havenāt personally seen this type of chart before, which means we might have the chance to name it. We could go the Simone Biles route and call it the Riley I, or choose something more generic like Spire Chart, since itās giving church spires āŖļø.
Hereās how it works:
For each dot on the plot, we drew a line l starting from that point and extending down to the present axis with each new line placed outside the previous ones, causing the base to widen. The zoomed graphic š above shows how it works in practice.
So, for categories like WNBA draft picks, where Duke Basketball has more awards, the base expands accordingly and gives an effective sense of breadth even at first glance.
How we rate it āāāāā
Just think about the alternative for a moment.
Normally, a āhistory of the programā graphic would just be numbers on a pageā20 ACC titles, 18 Sweet 16s, etc. š„±
This chart does so much more to visualize what it really means to build a dynasty. In the beginning, the space is empty, but as successes accumulate, no one can take them away.
Cumulative achievement is often overlooked in favor of recent wins, and itās time we give it the recognition it deserves with proper data visualization. š
OTHER STUFF WE MADE š„
A few fun breakdowns and partnerships with some big names in sports this week. The NFL and NBA both collaborated on a post which was an awesome boost and it was so fun to work with those leagues, check them out below!
NFL London games - tube map visualization šŗļø
Fantasy basketball breakdown - Yahoo and NBA partners post šš¢
How the Oakland Athletics turned their back on fans ā¾ļøšļø
What MLB teams spend on their players šā¾ļø
Thanks for reading and please feel free to reach back out with any feedback! Love it or hate it weāre all ears š
ā Claire and Riley
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