Happy Super Bowl week!

Before anything else, we want to announce our Super Bowl Party Props Contest. 🏆

By answering the fun questions about the big game (coin toss, Gatorade color, Usher’s first song, etc.) you will be entered to win a free custom Sucka Free Certified sweatshirt of your own design.

Our friends over there make amazing, bespoke, stylish sports garments that are exactly your style. If you’re the lucky winner, you’ll hear from us on Monday morning. We can’t wait to sponsor a custom order for one of you with your favorite athlete while supporting the SFC brand.

Click the link here to play for free and good luck!!! Also, share this link with everyone at your Super Bowl watch party to get more people in the game. 👯

LEARNING MODULE 💡 

Sin City doing what it was born to do 🏈

Before 2018, professional sports in Las Vegas was a despicable notion. 🤢 Teams were not allowed to be based there as every league feared their “product would be tainted by the stain of gambling.” 🎰

Six years and one Supreme Court vote later, Sin City is the center of the sports world and gambling is woven into every game’s broadcast. Look what a little money does to a person. 💸

In three days, Las Vegas will host Super Bowl 58 between the Kansas City Chiefs and San Francisco 49ers in what’s slated to be one of the most-watched football games of all time. 📈

Let’s look at the advertising economics of the big game in Vegas and how it all comes together to form America’s largest event.

In-game advertising

Half the fun of the Super Bowl is the commercials. Only so many people can care about a football game, but watching the capitalism championship will forever be entertaining. 🍿

CBS is televising the game this year and there are around 50 minutes of commercials throughout with companies paying $7,000,000 per 30-second slot.

Some quick math tells us that CBS will be raking in $700 million in just one day, network revenue numbers that would bring a tear to Logan Roy’s eye.

And who’s spending all that money? Last year’s Super Bowl time allocations suggest an almost equal split between industries.

Entertainment, Alcohol, Food and Beverage, Consumer Tech, and Automotive brands all get the spotlight in some capacity.

An ad costs a lot of money and certainly isn’t how SportsBall will be spending its first $7 million, but does it make sense for these brands? The answer is almost always yes.

In-person advertisements

Not only are ads in the game, but the city of Las Vegas itself is one big billboard. Every hotel plasters its exterior for events, making it a giant Times Square.

Some of the best times to advertise are during the week before the Super Bowl.

Take Doritos for example. It’s somewhat of a waste to advertise in-game because you’re hoping people already bought your chips for their Super Bowl party.

That’s why the smart move is to plaster a 350-foot Dorito chip onto the Luxor Hotel for the prior 7 days, locking in the subconscious snack decision for fans. 🛒

Then there’s the Sphere…

For the week leading up to the Super Bowl, the blinding LED ball is charging $2 million per 12-hour spot. Unlike the in-game ads, this may be what SportsBall spends its first $2 million on.

Speaking of the Sphere, take a look at their revenue breakdown from the last 10 quarters and how they’ve shifted their focus to go all in on the orb. 🔮

Disclaimer: SPHR Entertainment is the holding company behind some classic Vegas staples - nightclubs, magic shows, etc - while The Sphere we know and love is a subsidiary.

No matter which way you slice it, the Super Bowl is big business in America. 💼

Imagine having to worry about your ad performing perfectly after spending $7 million rather than kicking your feet up and playing fun party props with your friends. Couldn’t be us!

THIS PAST WEEK ⏮

Trippy All Stars 🏒

Michal Bublé had an exciting time as celebrity team captain at the NHL All-Star game, announcing during his press conference that he was on more than a microdose of mushrooms. 🍄

I guess it takes a splash to compete with J. Biebs as a celebrity guest. ⭐️

Promotion time 🏀

Remember our NCAA unpaid interns (athletes) from a few weeks ago? Well unlike me, they successfully negotiated their future pay this week as the Dartmouth basketball players won their employment case vs. the NCAA.

The team will now be considered employees of the school and are allowed to form a union to negotiate revenue sharing. You know Jeff Bezos is punching air right now seeing all this unionization. 😡

This is the first of many huge cases that indicate a turning of the tide in college sports. Athletes are fighting for fair pay and a chunk of that juicy $1 billion in revenue the NCAA is hoarding.

The changes are happening locally for now with similar cases in Tennessee, Virginia, and Southern California in the coming months. We’ll keep track of all the updates as they will likely determine the future of college athletics.

White smoke bellows from FIFA's chimney, a decision has been made ⚽️

World Cup. 2026. North America.

For the biggest sporting event in the world, we’ve been waiting months for a decision on where the World Cup Final will take place. On the list of finalists competing for the honor?

• Los Angeles - SoFi Stadium 🌴

• Dallas - AT&T Stadium 🤠

• New Jersey - MetLife Stadium 🏙️

And the winner is… New Jersey! 🎉

Why choose beautiful new stadiums in LA and Dallas when you can choose a boring venue in East Rutherford known for having the worst playing surface in sports, injuring players at an alarming rate? 🤕

Jokes aside, as we saw last week, there is an advantage to this decision — stadium accessibility. MetLife is close to Manhattan and has serviceable public transit options, unlike the other two. 🚌

Imagine dropping over 200,000 Europeans in Dallas or LA and having them figure out this traffic and highway system… it would be an international crime. 🚗

Although the final is in New Jersey, games will be happening all over the country. If you want to get on the waitlist for tickets and see all the locations, here’s a link.

THIS NEXT WEEK ⏭

NFL 🏈

Ummm the Super Bowl

NBA 🏀

If you’re looking for the right game to watch on any given day, we have a guy for you. This NBA X account @worldwidewob has a model that creates “Fun Scores” for every game and publishes the best each day.

He also follows it up with the “best jersey matchup” of the day for visual pleasure. Check back in with him if you’re feeling the urge to watch a random game.

Golf ⛳️

This weekend is the most fun golf tournament of the year, the Waste Management Open. It’s the only time fans are allowed to cheer and go crazy, putting the “golf clap” to shame. 🤪 On the famous 16th hole there are grandstands for fans to get rowdy and antics the whole way through.

Again, click below to play Super Bowl Props for a chance to win some custom goodies/hoodies. Can’t wait!

— Riley and Claire

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