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Happy Friday! We have some big-ish updates to share about the newsletter and how it will soon become the foremost location for sports data storytelling… In the world 🌎
THIS PAST WEEK ⏮️
New Eras ⏳
It’s been another busy week over at SportsBall HQ - with changes abound. If you haven’t been chronically online, you likely haven’t noticed our pivot into the handdrawn-sports-data-visualization-breakdown-short form-video niche. 📝
During the back half of the Olympics, we began creating video breakdowns with pen and paper rather than using proper data tools. It allowed us to rapidly develop and bring more creativity to the data storytelling and since then we’ve been pumping out 2-3 a week.
And people loved it!
Pro athletes, middle school teachers, finance professionals, you name it. We quickly went from 400 followers on Instagram to 67k over 20 days and have been trying to keep up with all the excitement flowing from that avenue.
It also has bred some new ideas for this newsletter
For some reason, these short explanations of sports concepts are resonating with people, especially those who are data-curious. 🤓 While 90 seconds of explanation is great for the IG and TikTok crowd, we also want to scratch the itch for those who yearn to learn more about the art of data storytelling.
That’s what this newsletter will become.
Each week we’ll break down the analytics process behind our favorite asset we made that week, diving into the concepts, storyboards, and visualization tools that built the data story. 📊
Anyone and everyone are welcome to engage with us here..
🎓 If you’re in high school and want a unique way to learn analysis concepts, welcome!
💼 If you’re a CFO hoping to use data to explain how your business units are blowing up your budget, welcome!
👨👩👧👦 If you’re our parents who have been reading this newsletter out of obligation for a year now, we love you and please don’t unsubscribe!
SportsBall is a place for anyone who likes sports, numbers, funny references, and engaging storytelling so we cast a pretty wide net. Next week will be our first foray into this new format and we truly can’t wait. We also encourage you all to respond, reach out, or give feedback on how we progress - always looking to improve over here at SportsBall.
POSTS THIS WEEK 📊
Thank you all and welcome back to being a casual fan!
— Riley and Claire
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